Tourist – The experience

TOURIST   THERAPY is an international transmedia documentary project that reveals the   market-based orchestration, the staging of your own holidays by the biggest   industry in the world: the tourism industry. This ‘touristified’ world is now   reduced to a mere set, an enchanted space based on the imagination, somewhere   between supply and demand. TOURIST THERAPY invites you to discover the other   side of this set.

Touristic enchantment falsifies our perception of reality and leaves us in   an uncontroversial, ideal world, far from the issues and challenges of our   society. The concept of touristic enchantment refers to a market of fools,   but a market of willing fools.

On the one hand, tourists must ignore what goes on behind the scenes (which   they naturally want to do), in particular the other, the manager of tourism   products must create the illusion of a perfect paradise without ever allowing   the customer to see what is really going on. This illusion is the   intellectual basis of our argument.

In this amazing staging, we all take the same photos, we all visit the same   places, we all read the same guides, meet the same people and take the same   routes. Everything is scripted, everything is formatted. Nothing is left to   chance. We travel with supervised freedom. Why do we feel different when   actually we’re cloning ourselves ad infinitum?  Can we really distinguish between the   staging we are being sold and reality? How to make a change?