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Generation what? (Génération Quoi?)
- Yami2 (FR)
- Upian (FR)
- France Télévisinos (FR)
- RTBF (BE)
- S4C (UK)
- French
Sound Engineer: Arnaud Mellet
Production Manager: Djima Gana
Production assistant: Frederic Fischer
Editor: Julie Schroell, Frederic Fischer
Generation What? is a European transmedia campaign which consists in an online survey aimed at young adults of several countries and a television documentary series about their generation. Starting in April 2016, European broadcasters will appeal to the young adults of their respective countries, through a bi-media campaign spread out over 6 months called “Generation What". This campaign, adapted from a format broadcast in Fall 2013 on France 2 (see Génération Quoi?), met with resounding success.
This is the most highly educated generation that Europe has ever known. This is the generation that is currently attempting to build a new model for society, yet it’s the most marginalized and impoverished generation since the end of WWII. This generation is finally going to be taken seriously.
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