Generation What? is a European transmedia campaign which consists in an online survey aimed at young adults of several countries and a television documentary series about their generation. Starting in April 2016, European broadcasters will appeal to the young adults of their respective countries, through a bi-media campaign spread out over 6 months called “Generation What". This campaign, adapted from a format broadcast in Fall 2013 on France 2 (see Génération Quoi?), met with resounding success.
This is the most highly educated generation that Europe has ever known. This is the generation that is currently attempting to build a new model for society, yet it’s the most marginalized and impoverished generation since the end of WWII. This generation is finally going to be taken seriously.